How Do You Know When To Ignore Emails from Brands?
I get emails from brands daily but I ignore 90% of them for a few reasons:
ððŧ They only offer a discount code for YOU to PURCHASE the product they want you to PROMOTE. That doesnât make sense! The least they can do is provide you the product. These messages get deleted right away, oops.
ððŧ When they come at you with the terms âambassadorâ or âaffiliateâ. Unless theyâre from a brand I already love, or really want to try out, I donât give these emails the time of day. I learned from past mistakes. I accepted waaay too many âaffiliateâ gigs where I found myself creating free content for the brands and not really seeing fruit from it. And often times, as soon as you post once, you donât hear from them again. ð My favorite affiliation so far is with Versed. I can elaborate on this more if you want.
ððŧ When the budget doesnât make sense with the deliverables. For example: â1 IG Video for $50â. Yes, brands have the audacity to pitch these to influencers, to this day! Itâs not even worth negotiating.
ððŧ When itâs a âgiftingâ campaign but they require you to post on your socials. I still do exceptions for this sometimes, but if this email is from a brand I am not familiar with, or if their product doesnât interest me, and if it feels like Iâm doing them a favor, then I donât even respond. If I want to try their product, I counter them with my negotiation tactics. Read last weekâs post where I gave a few examples.
ððŧ When the email is from Chic NYC Runway ð, when they greet you with âhi babeâ or hi â@usernameâ.
To my fellow influencers, what are your usual red flags when reading emails from brands? Do you give them a chance or do you just straight up ignore them like I do?
Saying no or ignoring these "random" job opportunities opens up a space for you to say yes to more quality gigs. You not spending your precious time and energy on these "favor" jobs gives you time to work on more important stuff and will most definitely save you from burnout. Learned all of this the hard way. ð I fell into the trap of "the more "brand deals" I get, the more legit I look".